Future with our technology

  • Brand names will become senders
  • TV will become a dialog
  • TV advertisement will become interactive and personalized
  • Websites will be the senders of the future
  • Brand names will produces contents
  • Users will expect moving images on the internet


Internet TV - innovative

Our Claim

The internet undergoes a development from a pure textual medium towards a moving image medium. In particular with young people it has become the medium of choice. Internet TV will take over the lead from classic TV. Responsible for that is the independent access to contents at any time, targeted and measurable advertisement possibilities and the integration of interactive functions into the video.

 

Realization

Soon it will be possible for users to surf the internet with their common remote control while sitting in their TV armchair – they will become the program director and will make the internet become a “Lean-Back Medium”.

 

In the online world companies will more and more use moving images for communication. The classic understanding of sender and viewer will soon become outdated. This will have an effect on the whole value chain that we know from classic TV, from production to refinancing.

 

Only some sports formats, events and news formats will continue to be viewed live. Viewers will more and more appreciate and prefer On Demand contents so that they will be entertained and informed anytime at any place.